{"product_id":"firstmate-dog-limited-ingredient-grain-free-new-zealand-beef-meal-25lb","title":"Firstmate Dog Limited Ingredient Grain Free New Zealand Beef Meal 25Lb","description":"\u003cp\u003eFirstMate's Limited Ingredient Grain-Free New Zealand Beef is a dry dog food built around a single animal protein source - pasture-raised beef sourced from New Zealand without added hormones or antibiotics - in a simplified, grain-free and pea-free formula. Designed for adult dogs of all breeds, this natural dog food is well-suited for everyday feeding and dogs with food sensitivities or those requiring a simplified, single-protein diet. Available in a 25lb bag for consistent daily feeding.\u003c\/p\u003e\n\n\u003ch3\u003eQuick Product Snapshot\u003c\/h3\u003e\n\u003ctable style=\"border-collapse:collapse; width:100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003ePrimary Protein\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003ePasture-Raised New Zealand Beef Meal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eFood Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eDry Dog Food (Kibble)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eKibble\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eLife Stage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eAdult\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eBreed Size Suitability\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eAll Breeds\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eDiet Positioning\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eGrain-Free, Pea-Free, Limited Ingredient\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eFeeding Purpose\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eComplete and Balanced - Adult Maintenance (AAFCO)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eKey Feature\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e80% animal protein, pasture-raised beef, no hormones or antibiotics\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003ePackage Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e25 lb\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eWhy Pet Owners Choose This Food\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSingle animal protein source - pasture-raised New Zealand beef - sourced without added hormones or antibiotics\u003c\/li\u003e\n\u003cli\u003e80% of protein derived from New Zealand beef meal and cultured protein\u003c\/li\u003e\n\u003cli\u003eGrain-free and pea-free formula excludes common allergens including corn, wheat, soy, and legumes\u003c\/li\u003e\n\u003cli\u003eLimited ingredient approach simplifies nutritional management for dogs with sensitivities\u003c\/li\u003e\n\u003cli\u003eAntioxidant support from whole blueberries, cranberries, and raspberries\u003c\/li\u003e\n\u003cli\u003eTaurine included to support cardiovascular and eye health\u003c\/li\u003e\n\u003cli\u003eChicken fat processed free of protein, eliminating potential allergen concerns\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIngredient Transparency\u003c\/h3\u003e\n\u003cp\u003eThe first five ingredients - Beef Meal, Burbank Potato, Norkotah Potato, Dried Yeast, and Chicken Fat - establish the nutritional foundation of this formula. New Zealand beef meal is the single animal protein source, derived from pasture-raised animals without added hormones or antibiotics. Two potato varieties serve as the primary carbohydrate sources, replacing grains and peas entirely. Dried yeast contributes additional protein and palatability. Chicken fat is included for coat health and flavor, and is processed free of protein to minimize allergen risk. Blueberries, cranberries, and raspberries are included for their natural antioxidant properties. No artificial colors, flavors, or preservatives are used in this formulation.\u003c\/p\u003e\n\n\u003ch3\u003eNutritional Positioning\u003c\/h3\u003e\n\u003cp\u003eThis formula is complete and balanced, meeting the nutritional levels established by AAFCO Dog Food Nutrient Profiles for adult maintenance. The protein profile is 80% derived from New Zealand beef meal and cultured protein, with 20% from vegetables. Guaranteed analysis: Crude Protein (min) 25.0%, Crude Fat (min) 13.0%, Crude Fiber (max) 4.0%, Moisture (max) 10.0%, Ash (max) 10.0%, Calcium (min) 1.8%, Phosphorus (min) 1.0%, Taurine (min) 0.1%. This is not a therapeutic or prescription diet - consult your veterinarian for dogs with diagnosed medical conditions.\u003c\/p\u003e\n\n\u003ch3\u003eTexture, Palatability, and Feeding Experience\u003c\/h3\u003e\n\u003cp\u003eThis is a standard dry kibble format. The kibble size is appropriate for adult dogs of all breeds. Beef meal, dried yeast, and chicken fat contribute to a palatable formula that encourages consistent consumption. Dogs transitioning from other dry foods typically adapt well when introduced gradually over 7-10 days.\u003c\/p\u003e\n\n\u003ch3\u003eFeeding Guidance and Portion Use\u003c\/h3\u003e\n\u003cp\u003eFeed as a complete daily meal. Adjust portions based on your dog's weight, age, and activity level. The 25lb bag is suited for multi-dog households or larger breeds requiring regular feeding. Always provide fresh, clean water alongside meals. Refer to the feeding guide on the packaging for starting portion recommendations.\u003c\/p\u003e\n\n\u003ch3\u003eSafety, Storage, and Handling\u003c\/h3\u003e\n\u003cp\u003eStore in a cool, dry place away from direct sunlight. Seal the bag tightly after each use to maintain freshness. Keep out of reach of children. Always provide fresh water. Consult your veterinarian before making significant dietary changes.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePasture-raised New Zealand beef as the single protein source\u003c\/li\u003e\n\u003cli\u003e80% of protein from beef meal and cultured protein\u003c\/li\u003e\n\u003cli\u003eSourced without added hormones or antibiotics\u003c\/li\u003e\n\u003cli\u003eGrain-free and pea-free - excludes corn, wheat, soy, and legumes\u003c\/li\u003e\n\u003cli\u003eLimited ingredient diet for food-sensitive adult dogs\u003c\/li\u003e\n\u003cli\u003ePotato-based carbohydrates (Burbank and Norkotah varieties)\u003c\/li\u003e\n\u003cli\u003eAntioxidant support from blueberries, cranberries, and raspberries\u003c\/li\u003e\n\u003cli\u003eAAFCO complete and balanced for adult maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFirstMate's New Zealand Beef is a purposeful, ingredient-led dry dog food for adult dogs that benefit from a simplified, single-protein diet. Each ingredient is selected with a clear function, and the limited ingredient approach makes it a practical everyday option for dogs with sensitivities or pet parents who prefer transparency in what they feed.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eCommercial\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: FirstMate\u003c\/li\u003e\n\u003cli\u003eSKU: 072318100031\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePhysical\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePackage Size: 25 lb\u003c\/li\u003e\n\u003cli\u003eWeight: 25 lb\u003c\/li\u003e\n\u003cli\u003eForm: Dry Kibble\u003c\/li\u003e\n\u003cli\u003eTexture: Kibble\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eNutritional\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrimary Protein: Pasture-Raised New Zealand Beef Meal - 80% of protein\u003c\/li\u003e\n\u003cli\u003eCrude Protein (min): 25.0%\u003c\/li\u003e\n\u003cli\u003eCrude Fat (min): 13.0%\u003c\/li\u003e\n\u003cli\u003eCrude Fiber (max): 4.0%\u003c\/li\u003e\n\u003cli\u003eMoisture (max): 10.0%\u003c\/li\u003e\n\u003cli\u003eAsh (max): 10.0%\u003c\/li\u003e\n\u003cli\u003eCalcium (min): 1.8%\u003c\/li\u003e\n\u003cli\u003ePhosphorus (min): 1.0%\u003c\/li\u003e\n\u003cli\u003eTaurine (min): 0.1%\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eDietary\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGrain-Free: Yes\u003c\/li\u003e\n\u003cli\u003ePea-Free: Yes\u003c\/li\u003e\n\u003cli\u003eLimited Ingredient: Yes\u003c\/li\u003e\n\u003cli\u003eNo added hormones or antibiotics\u003c\/li\u003e\n\u003cli\u003eNo artificial colors, flavors, or preservatives\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuitability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLife Stage: Adult\u003c\/li\u003e\n\u003cli\u003eBreed Size: All Breeds\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eManufacturing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrand Origin: Canada\u003c\/li\u003e\n\u003cli\u003eProtein Source Origin: New Zealand\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FirstMate","offers":[{"title":"Default Title","offer_id":48417267417317,"sku":"072318100031","price":87.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/7648\/7653\/files\/072318100031.jpg?v=1775362147","url":"https:\/\/petsperfect.com\/products\/firstmate-dog-limited-ingredient-grain-free-new-zealand-beef-meal-25lb","provider":"Pets Perfect","version":"1.0","type":"link"}