{"product_id":"firstmate-dog-limited-ingredient-new-zealand-beef-oat-5lb","title":"Firstmate Dog Limited Ingredient New Zealand Beef \u0026 Oat 5Lb","description":"\u003cp\u003eFirstMate's Limited Ingredient New Zealand Beef and Oat is a dry dog food built around a single animal protein - pasture-raised, grass-fed-to-finish New Zealand beef raised without added hormones or antibiotics. Part of FirstMate's Grain Friendly category, this formula is free of corn, wheat, soy, potato, and peas while incorporating wholesome digestible grains for sustained energy. Antioxidant-rich berries round out the formula for a complete and balanced daily feeding option suited to adult dogs of all breeds.\u003c\/p\u003e\n\n\u003ch3\u003eQuick Product Snapshot\u003c\/h3\u003e\n\u003ctable style=\"border-collapse:collapse; width:100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003ePrimary Protein\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003ePasture-Raised New Zealand Beef (Grass-Fed to Finish)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eFood Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eDry Dog Food\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eKibble\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eLife Stage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eAdult\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eBreed Size Suitability\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eAll Breeds\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eDiet Positioning\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eLimited Ingredient, Grain Friendly - No Corn, Wheat, Soy, Potato, or Peas\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eFeeding Purpose\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eComplete and Balanced Daily Feeding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eKey Feature\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eSingle Protein, Wholesome Grains, Antioxidant Berries, No Artificial Additives\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003ePackage Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e5 lbs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eWhy Pet Owners Choose This Food\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSingle animal protein source - pasture-raised, grass-fed-to-finish New Zealand beef - supports straightforward dietary management\u003c\/li\u003e\n\u003cli\u003eGrain Friendly formula excludes corn, wheat, soy, potato, and peas while retaining wholesome digestible grains (oatmeal and brown rice)\u003c\/li\u003e\n\u003cli\u003eNovel protein source from New Zealand - suitable for dogs that have not previously been exposed to beef from this region\u003c\/li\u003e\n\u003cli\u003eAntioxidant support from blueberries, cranberries, and raspberries included in the formula\u003c\/li\u003e\n\u003cli\u003e76% of protein derived from New Zealand beef meal and cultured protein; 24% from vegetables\u003c\/li\u003e\n\u003cli\u003eChicken fat processed free of protein to minimize cross-allergen risk\u003c\/li\u003e\n\u003cli\u003eNo artificial colors, flavors, or preservatives; no added hormones or antibiotics\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIngredient Transparency\u003c\/h3\u003e\n\u003cp\u003eThe primary ingredients are Beef Meal, Oatmeal, Brown Rice, Dried Yeast, and Chicken Fat. New Zealand beef meal serves as the concentrated single animal protein source, with 76% of total protein derived from beef meal and cultured protein. Oatmeal and brown rice provide wholesome, digestible grain-based carbohydrates. Pumpkin and tomato pomace contribute fiber. Blueberries, cranberries, and raspberries are included for natural antioxidant support. Chicken fat is processed free of protein to reduce allergen exposure. Rosemary extract is used as a natural preservative. No artificial additives are used in this formulation.\u003c\/p\u003e\n\n\u003ch3\u003eNutritional Positioning\u003c\/h3\u003e\n\u003cp\u003eCrude Protein (min) 25.0% | Crude Fat (min) 15.0% | Crude Fiber (max) 7.0% | Moisture (max) 10.0% | Ash (max) 10.0% | Calcium (min) 1.8% | Phosphorus (min) 1.0% | 3,650 kcal\/kg (calculated metabolizable energy)\u003c\/p\u003e\n\u003cp\u003eThe protein profile is anchored by pasture-raised New Zealand beef, with 76% of total protein from beef meal and cultured protein and 24% from vegetables. This formula is complete and balanced for adult maintenance as established by AAFCO Dog Food Nutrient Profiles.\u003c\/p\u003e\n\n\u003ch3\u003eTexture, Palatability, and Feeding Experience\u003c\/h3\u003e\n\u003cp\u003eStandard kibble format supports consistent daily feeding routines. The beef-based formula offers a familiar protein profile that many dogs find palatable. Individual palatability will vary by dog preference. The kibble size is appropriate for all breed sizes.\u003c\/p\u003e\n\n\u003ch3\u003eFeeding Guidance and Portion Use\u003c\/h3\u003e\n\u003cp\u003eFeed as a complete daily meal. Adjust portions based on your dog's weight, age, and activity level. When transitioning from another food, introduce gradually over 7-10 days by mixing increasing amounts with the current diet. Always provide access to fresh, clean water.\u003c\/p\u003e\n\n\u003ch3\u003eSafety, Storage, and Handling\u003c\/h3\u003e\n\u003cp\u003eStore in a cool, dry place. Seal the bag tightly after each use to maintain freshness. Keep out of reach of children and other animals. Consult your veterinarian for specific dietary guidance tailored to your dog's individual needs.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePasture-raised, grass-fed-to-finish New Zealand beef as the single animal protein source\u003c\/li\u003e\n\u003cli\u003eGrain Friendly - no corn, wheat, soy, potato, or peas\u003c\/li\u003e\n\u003cli\u003eWholesome digestible grains: oatmeal and brown rice\u003c\/li\u003e\n\u003cli\u003eAntioxidant berries: blueberries, cranberries, and raspberries\u003c\/li\u003e\n\u003cli\u003e76% of protein from New Zealand beef meal and cultured protein\u003c\/li\u003e\n\u003cli\u003eLimited ingredient formula - simplified ingredient list\u003c\/li\u003e\n\u003cli\u003eChicken fat processed free of protein to minimize allergen risk\u003c\/li\u003e\n\u003cli\u003eAAFCO complete and balanced for adult maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFirstMate's New Zealand Beef and Oat delivers a focused, limited ingredient dry dog food built for adult dogs that benefit from a novel protein source and a grain-inclusive, allergen-conscious formulation. Each ingredient serves a defined purpose, and the pasture-raised New Zealand beef provides a high-quality protein foundation for everyday feeding.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eCommercial\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: FirstMate\u003c\/li\u003e\n\u003cli\u003eProduct Line: Limited Ingredient Grain Friendly\u003c\/li\u003e\n\u003cli\u003eSKU: 072318101373\u003c\/li\u003e\n\u003cli\u003eBarcode: 072318101373\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePhysical\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePackage Size: 5 lbs\u003c\/li\u003e\n\u003cli\u003eWeight: 5 lbs\u003c\/li\u003e\n\u003cli\u003eForm: Dry Kibble\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eNutritional\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrimary Protein: Pasture-Raised New Zealand Beef (Grass-Fed to Finish)\u003c\/li\u003e\n\u003cli\u003eCrude Protein (min): 25.0%\u003c\/li\u003e\n\u003cli\u003eCrude Fat (min): 15.0%\u003c\/li\u003e\n\u003cli\u003eCrude Fiber (max): 7.0%\u003c\/li\u003e\n\u003cli\u003eMoisture (max): 10.0%\u003c\/li\u003e\n\u003cli\u003eAsh (max): 10.0%\u003c\/li\u003e\n\u003cli\u003eCalcium (min): 1.8%\u003c\/li\u003e\n\u003cli\u003ePhosphorus (min): 1.0%\u003c\/li\u003e\n\u003cli\u003eCaloric Content: 3,650 kcal\/kg (calculated metabolizable energy)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eDietary\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGrain Friendly: Yes (Oatmeal, Brown Rice)\u003c\/li\u003e\n\u003cli\u003eCorn-Free: Yes\u003c\/li\u003e\n\u003cli\u003eWheat-Free: Yes\u003c\/li\u003e\n\u003cli\u003eSoy-Free: Yes\u003c\/li\u003e\n\u003cli\u003ePotato-Free: Yes\u003c\/li\u003e\n\u003cli\u003ePea-Free: Yes\u003c\/li\u003e\n\u003cli\u003eLimited Ingredient: Yes\u003c\/li\u003e\n\u003cli\u003eNo Artificial Additives\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuitability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLife Stage: Adult\u003c\/li\u003e\n\u003cli\u003eBreed Size: All Breeds\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eManufacturing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCountry of Origin (Protein Source): New Zealand\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FirstMate","offers":[{"title":"Default Title","offer_id":48417270661349,"sku":"072318101373","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/7648\/7653\/files\/072318101373.jpg?v=1775362146","url":"https:\/\/petsperfect.com\/products\/firstmate-dog-limited-ingredient-new-zealand-beef-oat-5lb","provider":"Pets Perfect","version":"1.0","type":"link"}