{"product_id":"four-paws-magic-coat-bright-white-dog-shampoo-bright-white-dog-shampoo-1ea-16oz","title":"Four Paws Magic Coat Bright White Dog Shampoo Almond Shea Butter, 1ea\/16 oz 1 ct","description":"\u003cp\u003eFour Paws Magic Coat Bright White Dog Shampoo in Almond Shea Butter is a clarifying dog grooming shampoo formulated with Natriance brightener to restore luminosity to white and light-colored coats. Enriched with protein and lanolin, this whitening dog shampoo safely removes discoloration and revives fading coats to their natural shine. Paraben-free with a soft almond shea butter scent, and proudly made in the USA.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQuick Product Snapshot\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable style=\"border-collapse:collapse; width:100%;\"\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003ePrimary Material \/ Formula\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eNatriance brightener, protein, lanolin; paraben-free\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eProduct Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eDog shampoo\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eCoat \/ Use Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eWhitening and brightening; all coat types\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eTexture \/ Form\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eLiquid shampoo\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eDurability Level\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eLight duty\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eUse Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eHome\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eWhite and light-colored coats; discoloration removal; coat brightening\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eDog Size Suitability\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eAll sizes\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eSkin \/ Coat Compatibility\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eAll coat types; sensitive skin\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eCleaning Method\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eRinse-out\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003ePackage Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e16 oz (1 ct)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eWhy Pet Owners Choose This Product\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNatriance brightener adds a luminous, clarifying effect to white and light-colored coats without harsh bleaching agents\u003c\/li\u003e\n  \u003cli\u003eProtein and lanolin work together to remove discoloration and restore the coat's natural shine\u003c\/li\u003e\n  \u003cli\u003eRevitalizes fading coats, bringing back brightness and vibrancy with each wash\u003c\/li\u003e\n  \u003cli\u003eParaben-free formula is gentle on sensitive skin and won't irritate the eyes\u003c\/li\u003e\n  \u003cli\u003eSoft almond shea butter scent leaves dogs smelling fresh and clean after bathing\u003c\/li\u003e\n  \u003cli\u003eWorks for every coat type - not limited to white or light-colored coats\u003c\/li\u003e\n  \u003cli\u003eProudly made in the USA by Four Paws, a trusted name in dog grooming products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMaterial and Construction \/ Formula\u003c\/h2\u003e\n\u003cp\u003eThis whitening dog shampoo is formulated with Natriance brightener - a clarifying agent that enhances the luminosity of white and light-colored coats without the use of harsh bleaching chemicals. Protein supports coat structure and helps restore shine, while lanolin - a natural emollient - conditions the coat and aids in the removal of discoloration. The paraben-free base makes it a gentler option for dogs with sensitive skin. The almond shea butter scent provides a soft, pleasant fragrance that lingers after rinsing.\u003c\/p\u003e\n\n\u003ch2\u003eUsage, Application, and Frequency Guidance\u003c\/h2\u003e\n\u003cp\u003eWet your dog's coat thoroughly with warm water. Apply a generous amount of shampoo and work into a lather from neck to tail, avoiding the eyes and ears. Allow the formula to sit briefly to let the brightening agents work before rinsing completely until water runs clear. Use as part of a regular grooming routine - frequency will depend on your dog's coat condition and exposure to staining or discoloration. For best results, use consistently over multiple washes.\u003c\/p\u003e\n\n\u003ch2\u003eFunctional Use\u003c\/h2\u003e\n\u003ch3\u003eShampoo \/ Conditioner\u003c\/h3\u003e\n\u003cp\u003eFormulated as a rinse-out whitening dog shampoo, this product cleanses the coat while delivering Natriance brightener, protein, and lanolin-based conditioning benefits. It targets discoloration and coat dullness - particularly in white and light-colored coats - working to restore natural brightness and shine with each use. The paraben-free formula supports routine use on dogs with sensitive skin without unnecessary chemical exposure.\u003c\/p\u003e\n\n\u003ch2\u003eSafety, Usage, and Care Guidance\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSupervise your dog during bath time to ensure a safe and calm experience\u003c\/li\u003e\n  \u003cli\u003eAvoid direct contact with eyes, ears, and mouth during application\u003c\/li\u003e\n  \u003cli\u003eDo not use on broken, irritated, or infected skin without veterinary guidance\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to prevent residue buildup on the skin or coat\u003c\/li\u003e\n  \u003cli\u003eStore in a cool, dry location away from direct sunlight and out of reach of children\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eCleaning and Maintenance\u003c\/h2\u003e\n\u003cp\u003eNo special cleaning or maintenance is required for this product. Secure the cap tightly after each use to prevent leakage and maintain formula integrity. Store upright in a clean, dry location. Discard if the formula changes in color, consistency, or odor.\u003c\/p\u003e\n\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNatriance brightener for a luminous, clarified coat appearance\u003c\/li\u003e\n  \u003cli\u003eProtein and lanolin remove discoloration and restore natural shine\u003c\/li\u003e\n  \u003cli\u003eRevitalizes fading white and light-colored coats\u003c\/li\u003e\n  \u003cli\u003eParaben-free whitening dog shampoo gentle on sensitive skin\u003c\/li\u003e\n  \u003cli\u003eSoft almond shea butter scent for a fresh finish\u003c\/li\u003e\n  \u003cli\u003eWorks for all coat types\u003c\/li\u003e\n  \u003cli\u003eMade in the USA by Four Paws\u003c\/li\u003e\n  \u003cli\u003e16 oz bottle for extended use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFour Paws Magic Coat Bright White Dog Shampoo in Almond Shea Butter is a targeted whitening and brightening solution for dogs with white or light-colored coats. With Natriance brightener, protein, and lanolin in a paraben-free formula, it safely removes discoloration and restores coat luminosity wash after wash - without harsh chemicals or bleaching agents.\u003c\/p\u003e\n\n\u003ctable style=\"border-collapse:collapse; width:100%; background:#f9f9f9;\"\u003e\n  \u003ctr style=\"background:#e8e8e8;\"\u003e\u003ctd colspan=\"2\" style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eProduct Specifications\u003c\/strong\u003e\u003c\/td\u003e\u003c\/tr\u003e\n  \u003ctr\u003e\u003ctd colspan=\"2\" style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eCommercial\u003c\/strong\u003e\u003c\/td\u003e\u003c\/tr\u003e\n  \u003ctr style=\"background:#f2f2f2;\"\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eFour Paws\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eSKU\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e045663976439\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr style=\"background:#f2f2f2;\"\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eBarcode\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e045663976439\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\u003ctd colspan=\"2\" style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003ePhysical\u003c\/strong\u003e\u003c\/td\u003e\u003c\/tr\u003e\n  \u003ctr style=\"background:#f2f2f2;\"\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003ePrimary Material \/ Formula\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eNatriance brightener, protein, lanolin; paraben-free liquid formula\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eTexture \/ Form\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eLiquid shampoo\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr style=\"background:#f2f2f2;\"\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003ePackage Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e16 oz (1 ct)\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e1 lb\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr style=\"background:#f2f2f2;\"\u003e\u003ctd colspan=\"2\" style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eFunctional\u003c\/strong\u003e\u003c\/td\u003e\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eProduct Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eDog shampoo\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr style=\"background:#f2f2f2;\"\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eUse Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eHome\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eCoat \/ Use Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eWhitening and brightening; all coat types\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr style=\"background:#f2f2f2;\"\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eDog Size Suitability\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eAll sizes\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eSkin \/ Coat Compatibility\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eAll coat types; sensitive skin\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr style=\"background:#f2f2f2;\"\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eCleaning Method\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eRinse-out\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003e\u003cstrong\u003eStorage Instructions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc; padding:6px 10px;\"\u003eStore in a cool, dry location; secure cap after use\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Four Paws","offers":[{"title":"Default Title","offer_id":48417298972901,"sku":"045663976439","price":7.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/7648\/7653\/files\/045663976439.jpg?v=1775361906","url":"https:\/\/petsperfect.com\/products\/four-paws-magic-coat-bright-white-dog-shampoo-bright-white-dog-shampoo-1ea-16oz","provider":"Pets Perfect","version":"1.0","type":"link"}