{"product_id":"happy-howie-dog-lamb-roll-12oz-1","title":"Happy Howie Dog Lamb Roll 12oz.","description":"\u003cp\u003eHappy Howie's Premium Lamb Roll is a deli-style soft treat roll made in the USA with all-natural lamb. Designed as a high-value training treat, this roll is the only training treat with fewer ingredients that doesn't crumble in your hands - making it practical for handlers and trainers who need a clean, reliable reward. Slice it into pieces of any size, use it to hide pills, add it as a food topper, or reward your dog straight from the roll. The 12 oz size offers an extended supply for regular training use. The lamb formula provides a novel protein option for dogs that may benefit from a protein rotation or have sensitivities to more common proteins. Preferred by expert dog trainers throughout the country.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePrimary Ingredient:\u003c\/strong\u003e Lamb\u003cbr\u003e\u003cstrong\u003eTreat Type:\u003c\/strong\u003e Soft deli-style training roll\u003cbr\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e Soft, sliceable, non-crumbling\u003cbr\u003e\u003cstrong\u003eBreakability:\u003c\/strong\u003e Cuts easily into smaller pieces - fully customizable portion size\u003cbr\u003e\u003cstrong\u003eBest Use:\u003c\/strong\u003e High-value training reward, pill hiding, food topper, everyday treating\u003cbr\u003e\u003cstrong\u003eDog Size Suitability:\u003c\/strong\u003e All breeds and sizes\u003cbr\u003e\u003cstrong\u003eLife Stage:\u003c\/strong\u003e Adult dogs\u003cbr\u003e\u003cstrong\u003eDiet Positioning:\u003c\/strong\u003e All-natural ingredients; novel protein (lamb); made in the USA\u003cbr\u003e\u003cstrong\u003ePackage Size:\u003c\/strong\u003e 12 oz roll\u003c\/p\u003e\u003ch2\u003eWhy Pet Owners Choose This Treat\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eThe only high-value training treat with fewer ingredients that doesn't crumble in your hands\u003c\/li\u003e\n\u003cli\u003eMade in the USA with all-natural lamb - a novel protein option\u003c\/li\u003e\n\u003cli\u003eSlices easily into any size piece - fully customizable for training sessions\u003c\/li\u003e\n\u003cli\u003ePractical for pill administration - soft texture wraps medication securely\u003c\/li\u003e\n\u003cli\u003eWorks as a food topper to add flavor and interest to meals\u003c\/li\u003e\n\u003cli\u003ePreferred by expert dog trainers throughout the country\u003c\/li\u003e\n\u003cli\u003e60 calories per 1\/4-inch slice - controlled caloric reward\u003c\/li\u003e\n\u003cli\u003e12 oz size - extended supply for frequent training use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eIngredient Transparency\u003c\/h2\u003e\u003cp\u003eHappy Howie's Premium Lamb Roll (12 oz) contains lamb, rice flour, sodium lactate, cultured dextrose, salt, garlic, mixed tocopherols (a natural preservative), vegetable oil, and rosemary extract. The formula uses all-natural ingredients with mixed tocopherols and rosemary extract as natural preservatives. Note: this 12 oz formula uses cultured dextrose rather than dried cultured skim milk (as found in the 7 oz version) - making it dairy-free. Contains garlic - not suitable for dogs with garlic restrictions. Lamb is a novel protein that may be suitable for dogs with sensitivities to more common proteins such as chicken or beef.\u003c\/p\u003e\u003ch2\u003eTexture, Size and Feeding Guidance\u003c\/h2\u003e\u003cp\u003eThe Lamb Roll comes as a 12 oz deli-style roll with a soft, sliceable texture that holds together without crumbling. Cut into 1\/4-inch slices for a 60-calorie treat, or slice thinner for lower-calorie training rewards. The soft texture makes it easy to break into small pieces by hand during active training sessions. If the roll becomes firm, microwave briefly to soften. Store in the zip-lock packaging after opening. Suitable for dogs of all sizes - adjust slice thickness to your dog's size and caloric needs.\u003c\/p\u003e\u003ch2\u003eFunctional Positioning\u003c\/h2\u003e\u003cp\u003eHappy Howie's Lamb Roll is designed to support reward-based training as a high-value, non-crumbling treat that handlers can use cleanly and efficiently. The soft, sliceable format allows for precise portion control during training sessions. It also serves as a practical pill-hiding tool and food topper for dogs that need added incentive at mealtime. The lamb protein base makes it a useful alternative for dogs on rotation diets or with protein sensitivities. Not intended as a complete or balanced diet.\u003c\/p\u003e\u003ch2\u003eFeeding, Safety and Storage Guidance\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eFeed as a treat only - not a complete or balanced diet\u003c\/li\u003e\n\u003cli\u003eCut into smaller pieces before feeding; separate from other pets during treat time\u003c\/li\u003e\n\u003cli\u003eMicrowave briefly to soften if the roll becomes firm\u003c\/li\u003e\n\u003cli\u003eAdjust daily treat intake to account for caloric contribution (60 kcal per 1\/4-inch slice)\u003c\/li\u003e\n\u003cli\u003eEnsure fresh water is available at all times\u003c\/li\u003e\n\u003cli\u003eStore in zip-lock packaging in a cool, dry place after opening\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eAll-natural lamb - novel protein, made in the USA\u003c\/li\u003e\n\u003cli\u003eNon-crumbling soft roll - stays intact in your hand during training\u003c\/li\u003e\n\u003cli\u003eSlices into any size piece for fully customizable portions\u003c\/li\u003e\n\u003cli\u003e60 calories per 1\/4-inch slice - controlled caloric reward\u003c\/li\u003e\n\u003cli\u003ePractical for pill hiding and food topping\u003c\/li\u003e\n\u003cli\u003ePreferred by professional dog trainers\u003c\/li\u003e\n\u003cli\u003eNatural preservatives - mixed tocopherols and rosemary extract\u003c\/li\u003e\n\u003cli\u003eDairy-free formula (cultured dextrose, not skim milk)\u003c\/li\u003e\n\u003cli\u003e12 oz roll - extended supply for regular training use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHappy Howie's Premium Lamb Roll in the 12 oz size delivers a clean, practical, high-value training treat built around a novel lamb protein. Made in the USA with all-natural ingredients, a non-crumbling texture, and a sliceable format that puts portion control in your hands, this larger roll is a dependable option for frequent training routines, pill administration, and daily rewarding - particularly for dogs that benefit from a protein rotation.\u003c\/p\u003e\u003ch2\u003eProduct Specifications\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eCommercial\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand: Happy Howie's\u003c\/li\u003e\n\u003cli\u003eSKU: 749462122058\u003c\/li\u003e\n\u003cli\u003eBarcode: 749462122058\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePhysical\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePackage Size: 12 oz roll\u003c\/li\u003e\n\u003cli\u003eWeight: 0.8 lb\u003c\/li\u003e\n\u003cli\u003eTexture: Soft, sliceable, non-crumbling\u003c\/li\u003e\n\u003cli\u003eForm: Deli-style roll\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eNutritional\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePrimary Ingredient: Lamb\u003c\/li\u003e\n\u003cli\u003eCaloric Content: 3,576 kcal\/kg; 60 kcal per 1\/4-inch slice\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eDietary\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAll-natural ingredients\u003c\/li\u003e\n\u003cli\u003eNovel protein (lamb)\u003c\/li\u003e\n\u003cli\u003eDairy-free (cultured dextrose)\u003c\/li\u003e\n\u003cli\u003eNatural preservatives (mixed tocopherols, rosemary extract)\u003c\/li\u003e\n\u003cli\u003eContains: rice flour, garlic\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSuitability\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDog Size: All breeds and sizes\u003c\/li\u003e\n\u003cli\u003eLife Stage: Adult dogs\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eManufacturing\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eCountry of Origin: USA\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eLamb, Rice Flour, Sodium Lactate, Cultured Dextrose, Salt, Garlic, Mixed Tocopherols (a Natural Preservative), Vegetable Oil, Rosemary Extract\u003c\/li\u003e\u003c\/ul\u003e","brand":"Happy Howie","offers":[{"title":"Default Title","offer_id":48417582219493,"sku":"749462122058","price":8.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/7648\/7653\/files\/749462122058-2.jpg?v=1775359926","url":"https:\/\/petsperfect.com\/products\/happy-howie-dog-lamb-roll-12oz-1","provider":"Pets Perfect","version":"1.0","type":"link"}