{"product_id":"iams-proactive-health-mature-dog-food-7-lb","title":"IAMS Mature Adult Senior Dry Dog Food Real Chicken 7lb","description":"\u003cp\u003eIAMS PROACTIVE HEALTH Mature Adult is a premium dry dog food formulated specifically for senior dogs aged 7 years and older. Built around real chicken as the primary protein source, this complete and balanced formula delivers targeted nutritional support for immune function, healthy metabolism, joint health, and overall wellness-making it a practical daily choice for aging dogs of all breed sizes.\u003c\/p\u003e\n\n\u003ch3\u003eQuick Product Snapshot\u003c\/h3\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003e\u003cstrong\u003ePrimary Protein\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003eReal Chicken \u0026amp; Chicken By-Product Meal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003e\u003cstrong\u003eFood Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003eDry Dog Food\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003eCrunchy Kibble\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003e\u003cstrong\u003eLife Stage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003eMature Adult \/ Senior (7+ Years)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003e\u003cstrong\u003eBreed Size Suitability\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003eAll Breeds\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003e\u003cstrong\u003eDiet Positioning\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003eComplete \u0026amp; Balanced, No Artificial Preservatives\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003e\u003cstrong\u003eFeeding Purpose\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003eDaily Maintenance for Senior Dogs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003e\u003cstrong\u003eKey Feature\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003eTargeted Antioxidant Blend + L-Carnitine for Immune \u0026amp; Metabolic Support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003e\u003cstrong\u003ePackage Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"border:1px solid #ccc;padding:6px 10px;\"\u003e7 lb\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eWhy Pet Owners Choose This Food\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReal chicken listed as the first ingredient provides high-quality animal protein to support lean muscle maintenance\u003c\/li\u003e\n\u003cli\u003eTargeted antioxidant blend with vitamin E and beta-carotene helps boost immune response to healthy adult levels\u003c\/li\u003e\n\u003cli\u003eL-carnitine supports healthy metabolism and helps maintain a fit body condition as dogs age\u003c\/li\u003e\n\u003cli\u003eFormulated to support healthy joints and seven essential nutrients nourish the heart\u003c\/li\u003e\n\u003cli\u003eCrunchy kibble texture provides daily dental engagement, reducing tartar build-up by up to 55%\u003c\/li\u003e\n\u003cli\u003eTailored fiber blend with prebiotics and beet pulp promotes healthy digestion\u003c\/li\u003e\n\u003cli\u003e100% complete and balanced nutrition formulated to meet AAFCO Dog Food Nutrient Profiles for maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIngredient Transparency\u003c\/h3\u003e\n\u003cp\u003eThe primary protein sources are real chicken and chicken by-product meal, delivering concentrated animal protein to support lean muscle in senior dogs. Ground whole grain corn, sorghum, and barley provide digestible carbohydrates for sustained energy. Real vegetables-carrots, tomatoes, spinach, and green peas-contribute natural nutrients. The formula is fortified with vitamin E and beta-carotene as part of a targeted antioxidant blend. No artificial preservatives are used.\u003c\/p\u003e\n\n\u003ch3\u003eNutritional Positioning\u003c\/h3\u003e\n\u003cp\u003eThis formula is designed as a complete and balanced daily diet for senior dogs. It is formulated to meet AAFCO Dog Food Nutrient Profiles for maintenance. The inclusion of L-carnitine and a targeted antioxidant blend addresses the specific metabolic and immune needs of dogs aged 7 and older. Essential minerals support strong bones, and the fiber blend supports consistent digestive function. This is not a therapeutic or prescription diet.\u003c\/p\u003e\n\n\u003ch3\u003eTexture, Palatability, and Feeding Experience\u003c\/h3\u003e\n\u003cp\u003eIAMS Mature Adult is a crunchy dry kibble. The firm texture provides daily dental engagement with every bite. Senior dogs typically adapt well to consistent kibble-based diets, and the chicken-forward flavor profile supports palatability. Individual preference may vary based on the dog's history with dry food and dental condition.\u003c\/p\u003e\n\n\u003ch3\u003eFeeding Guidance and Portion Use\u003c\/h3\u003e\n\u003cp\u003eFeed as a complete daily meal. Adjust portions based on your dog's weight, body condition, and activity level-senior dogs often require fewer calories than younger adults. When transitioning from another food, gradually mix increasing amounts of IAMS over 7-10 days to support digestive adjustment. Consult your veterinarian for personalized feeding recommendations.\u003c\/p\u003e\n\n\u003ch3\u003eSafety, Storage, and Handling\u003c\/h3\u003e\n\u003cp\u003eStore in a cool, dry place. Reseal the bag tightly after each use to maintain freshness. Always provide access to clean, fresh water. Supervise feeding if your dog has known dental sensitivities or difficulty chewing hard kibble.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReal chicken as the primary protein source\u003c\/li\u003e\n\u003cli\u003eTargeted antioxidant blend for immune support\u003c\/li\u003e\n\u003cli\u003eL-carnitine for healthy metabolism and body condition\u003c\/li\u003e\n\u003cli\u003eJoint, heart, and bone support through essential nutrients\u003c\/li\u003e\n\u003cli\u003eCrunchy kibble reduces tartar build-up by up to 55%\u003c\/li\u003e\n\u003cli\u003ePrebiotics and beet pulp for digestive health\u003c\/li\u003e\n\u003cli\u003eNo artificial preservatives\u003c\/li\u003e\n\u003cli\u003eVeterinarian recommended - backed by 60 years of nutritional research\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIAMS PROACTIVE HEALTH Mature Adult senior dog food delivers structured, ingredient-led nutrition for dogs entering their later years. Real chicken, targeted antioxidants, and a complete nutrient profile make it a reliable daily foundation for senior dogs of all breeds.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eCommercial\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: IAMS\u003c\/li\u003e\n\u003cli\u003eProduct Line: PROACTIVE HEALTH\u003c\/li\u003e\n\u003cli\u003eSKU: 019014711147\u003c\/li\u003e\n\u003cli\u003eBarcode: 019014711147\u003c\/li\u003e\n\u003cli\u003eVendor: IAMS\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePhysical\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePackage Size: 7 lb\u003c\/li\u003e\n\u003cli\u003eShipping Weight: 7.209 lbs\u003c\/li\u003e\n\u003cli\u003eForm: Dry Kibble\u003c\/li\u003e\n\u003cli\u003eTexture: Crunchy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eNutritional\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrimary Protein: Real Chicken \u0026amp; Chicken By-Product Meal\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eDietary\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo Artificial Preservatives\u003c\/li\u003e\n\u003cli\u003eAAFCO Compliant: Formulated to meet AAFCO Dog Food Nutrient Profiles for maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSuitability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLife Stage: Mature Adult \/ Senior (7+ Years)\u003c\/li\u003e\n\u003cli\u003eBreed Size: All Breeds\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eManufacturing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCountry of Origin: Not specified\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eChicken, Chicken By-Product Meal, Ground Whole Grain Corn, Ground Whole Grain Sorghum, Ground Whole Grain Barley, Chicken Fat (preserved with mixed Tocopherols), Dried Beet Pulp, Chicken Flavor, Caramel, Potassium Chloride, Salt, Choline Chloride, Vitamins (Vitamin E Supplement, Ascorbic Acid, Vitamin A Supplement, Calcium Pantothenate, Biotin, Thiamine Mononitrate, Vitamin B12 Supplement, Niacin, Riboflavin Supplement, Inositol, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), DL-Methionine, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), L-Carnitine, Beta-Carotene, Carrots, Tomatoes, Spinach, Green Peas, Apples, Blueberries, Fructooligosaccharides\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"IAMS","offers":[{"title":"Default Title","offer_id":48417689632997,"sku":"019014711147","price":27.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/7648\/7653\/files\/019014711147.jpg?v=1775359147","url":"https:\/\/petsperfect.com\/products\/iams-proactive-health-mature-dog-food-7-lb","provider":"Pets Perfect","version":"1.0","type":"link"}