Firstmate Dog Limited Ingredient Grain Free New Zealand Beef Meal 5Lb

FirstMate's Limited Ingredient Grain-Free New Zealand Beef is a dry dog food built around a single animal protein source - pasture-raised beef sourced from New Zealand without added hormones or antibiotics - in a simplified, grain-free and pea-free formula. Designed for adult dogs of all breeds, this natural dog food is well-suited for everyday feeding and dogs with food sensitivities or those requiring a simplified, single-protein diet. Available in a 5lb bag for flexible feeding or multi-formula households.

Quick Product Snapshot

Why Pet Owners Choose This Food

• Single animal protein source - pasture-raised New Zealand beef - sourced without added hormones or antibiotics
• 80% of protein derived from New Zealand beef meal and cultured protein
• Grain-free and pea-free formula excludes common allergens including corn, wheat, soy, and legumes
• Limited ingredient approach simplifies nutritional management for dogs with sensitivities
• Antioxidant support from whole blueberries, cranberries, and raspberries
• Taurine included to support cardiovascular and eye health
• Chicken fat processed free of protein, eliminating potential allergen concerns

Ingredient Transparency

The first five ingredients - Beef Meal, Burbank Potato, Norkotah Potato, Dried Yeast, and Chicken Fat - establish the nutritional foundation of this formula. New Zealand beef meal is the single animal protein source, derived from pasture-raised animals without added hormones or antibiotics. Two potato varieties serve as the primary carbohydrate sources, replacing grains and peas entirely. Dried yeast contributes additional protein and palatability. Chicken fat is included for coat health and flavor, and is processed free of protein to minimize allergen risk. Blueberries, cranberries, and raspberries are included for their natural antioxidant properties. No artificial colors, flavors, or preservatives are used in this formulation.

Nutritional Positioning

This formula is complete and balanced, meeting the nutritional levels established by AAFCO Dog Food Nutrient Profiles for adult maintenance. The protein profile is 80% derived from New Zealand beef meal and cultured protein, with 20% from vegetables. Guaranteed analysis: Crude Protein (min) 25.0%, Crude Fat (min) 13.0%, Crude Fiber (max) 4.0%, Moisture (max) 10.0%, Ash (max) 10.0%, Calcium (min) 1.8%, Phosphorus (min) 1.0%, Taurine (min) 0.1%. This is not a therapeutic or prescription diet - consult your veterinarian for dogs with diagnosed medical conditions.

Texture, Palatability, and Feeding Experience

This is a standard dry kibble format. The kibble size is appropriate for adult dogs of all breeds. Beef meal, dried yeast, and chicken fat contribute to a palatable formula that encourages consistent consumption. Dogs transitioning from other dry foods typically adapt well when introduced gradually over 7-10 days.

Feeding Guidance and Portion Use

Feed as a complete daily meal. Adjust portions based on your dog's weight, age, and activity level. The 5lb bag is well-suited for smaller dogs, multi-formula households, or pet parents transitioning to this formula. Always provide fresh, clean water alongside meals. Refer to the feeding guide on the packaging for starting portion recommendations.

Safety, Storage, and Handling

Store in a cool, dry place away from direct sunlight. Seal the bag tightly after each use to maintain freshness. Keep out of reach of children. Always provide fresh water. Consult your veterinarian before making significant dietary changes.

Product Highlights

• Pasture-raised New Zealand beef as the single protein source
• 80% of protein from beef meal and cultured protein
• Sourced without added hormones or antibiotics
• Grain-free and pea-free - excludes corn, wheat, soy, and legumes
• Limited ingredient diet for food-sensitive adult dogs
• Potato-based carbohydrates (Burbank and Norkotah varieties)
• Antioxidant support from blueberries, cranberries, and raspberries
• AAFCO complete and balanced for adult maintenance

FirstMate's New Zealand Beef is a purposeful, ingredient-led dry dog food for adult dogs that benefit from a simplified, single-protein diet. Each ingredient is selected with a clear function, and the limited ingredient approach makes it a practical everyday option for dogs with sensitivities or pet parents who prefer transparency in what they feed.

Product Specifications

Commercial

• Brand: FirstMate
• SKU: 072318100024
• Barcode: 072318100017

Physical

• Package Size: 5 lb
• Weight: 5 lb
• Form: Dry Kibble
• Texture: Kibble

Nutritional

• Primary Protein: Pasture-Raised New Zealand Beef Meal - 80% of protein
• Crude Protein (min): 25.0%
• Crude Fat (min): 13.0%
• Crude Fiber (max): 4.0%
• Moisture (max): 10.0%
• Ash (max): 10.0%
• Calcium (min): 1.8%
• Phosphorus (min): 1.0%
• Taurine (min): 0.1%

Dietary

• Grain-Free: Yes
• Pea-Free: Yes
• Limited Ingredient: Yes
• No added hormones or antibiotics
• No artificial colors, flavors, or preservatives

Suitability

• Life Stage: Adult
• Breed Size: All Breeds

Manufacturing

• Brand Origin: Canada
• Protein Source Origin: New Zealand