Firstmate Dog Limited Ingredient New Zealand Beef & Oat 25Lb

FirstMate's Limited Ingredient New Zealand Beef and Oat is a dry dog food built around a single animal protein - pasture-raised, grass-fed-to-finish New Zealand beef - paired with wholesome, digestible grains. Part of FirstMate's Grain Friendly category, this formula is free of corn, wheat, soy, potato, and peas, making it a practical choice for dogs with specific dietary sensitivities who still benefit from grain-inclusive nutrition. Antioxidant-rich berries round out the formula for a complete and balanced daily feeding option.

Quick Product Snapshot

Why Pet Owners Choose This Food

• Single animal protein source - pasture-raised, grass-fed-to-finish New Zealand beef - supports straightforward dietary management
• Grain Friendly formula excludes corn, wheat, soy, potato, and peas while retaining wholesome digestible grains (oatmeal and brown rice)
• Novel protein source from New Zealand - suitable for dogs that have not previously been exposed to beef from this region
• Antioxidant support from blueberries, cranberries, and raspberries included in the formula
• 76% of protein derived from New Zealand beef meal and cultured protein; 24% from vegetables
• Chicken fat processed free of protein to minimize cross-allergen risk
• No artificial colors, flavors, or preservatives

Ingredient Transparency

The primary ingredients are Beef Meal, Oatmeal, Brown Rice, Dried Yeast, and Chicken Fat. New Zealand beef meal serves as the concentrated single animal protein source, with 76% of total protein derived from beef meal and cultured protein. Oatmeal and brown rice provide wholesome, digestible grain-based carbohydrates. Pumpkin and tomato pomace contribute fiber. Blueberries, cranberries, and raspberries are included for natural antioxidant support. Chicken fat is processed free of protein to reduce allergen exposure. Rosemary extract is used as a natural preservative. No artificial additives are used in this formulation.

Nutritional Positioning

Crude Protein (min) 25.0% | Crude Fat (min) 15.0% | Crude Fiber (max) 7.0% | Moisture (max) 10.0% | Ash (max) 10.0% | Calcium (min) 1.8% | Phosphorus (min) 1.0%

The protein profile is anchored by pasture-raised New Zealand beef, with 76% of total protein from beef meal and cultured protein and 24% from vegetables. This formula is complete and balanced for adult maintenance as established by AAFCO Dog Food Nutrient Profiles.

Texture, Palatability, and Feeding Experience

Standard kibble format supports consistent daily feeding routines. The beef-based formula offers a familiar protein profile that many dogs find palatable. Individual palatability will vary by dog preference. The kibble size is appropriate for all breed sizes.

Feeding Guidance and Portion Use

Feed as a complete daily meal. Adjust portions based on your dog's weight, age, and activity level. When transitioning from another food, introduce gradually over 7-10 days by mixing increasing amounts with the current diet. Always provide access to fresh, clean water.

Safety, Storage, and Handling

Store in a cool, dry place. Seal the bag tightly after each use to maintain freshness. Keep out of reach of children and other animals. Consult your veterinarian for specific dietary guidance tailored to your dog's individual needs.

Product Highlights

• Pasture-raised, grass-fed-to-finish New Zealand beef as the single animal protein source
• Grain Friendly - no corn, wheat, soy, potato, or peas
• Wholesome digestible grains: oatmeal and brown rice
• Antioxidant berries: blueberries, cranberries, and raspberries
• 76% of protein from New Zealand beef meal and cultured protein
• Limited ingredient formula - simplified ingredient list
• Chicken fat processed free of protein to minimize allergen risk
• AAFCO complete and balanced for adult maintenance

FirstMate's New Zealand Beef and Oat delivers a focused, limited ingredient dry dog food built for adult dogs that benefit from a novel protein source and a grain-inclusive, allergen-conscious formulation. Each ingredient serves a defined purpose, and the pasture-raised New Zealand beef provides a high-quality protein foundation for everyday feeding.

Product Specifications

Commercial

• Brand: FirstMate
• Product Line: Limited Ingredient Grain Friendly
• SKU: 072318101397

Physical

• Package Size: 25 lbs
• Weight: 25 lbs
• Form: Dry Kibble

Nutritional

• Primary Protein: Pasture-Raised New Zealand Beef (Grass-Fed to Finish)
• Crude Protein (min): 25.0%
• Crude Fat (min): 15.0%
• Crude Fiber (max): 7.0%
• Moisture (max): 10.0%
• Ash (max): 10.0%
• Calcium (min): 1.8%
• Phosphorus (min): 1.0%

Dietary

• Grain Friendly: Yes (Oatmeal, Brown Rice)
• Corn-Free: Yes
• Wheat-Free: Yes
• Soy-Free: Yes
• Potato-Free: Yes
• Pea-Free: Yes
• Limited Ingredient: Yes
• No Artificial Additives

Suitability

• Life Stage: Adult
• Breed Size: All Breeds

Manufacturing

• Country of Origin (Protein Source): New Zealand

Ingredients

• Beef Meal, Oatmeal, Brown Rice, Dried Yeast, Chicken Fat (preserved with mixed tocopherols), Pumpkin, Tomato Pomace, Potassium Chloride, Salt, Threonine, DL-Methionine, Choline Chloride, Blueberries, Cranberries, Raspberries, Calcium Propionate (a preservative), Taurine, Zinc Proteinate, Iron Proteinate, Calcium Carbonate, Manganese Proteinate, Copper Proteinate, Selenium Yeast, Calcium Iodate, Vitamin E Supplement, Niacin, Thiamine Mononitrate, Vitamin A Supplement, D-Calcium Pantothenate, Riboflavin, Pyridoxine Hydrochloride, Biotin, Vitamin B12 Supplement, Vitamin D3 Supplement, Folic Acid, Rosemary Extract