Four Paws Magic Coat Bright White Dog Shampoo Bright White Dog Shampoo 1ea/16 oz (1 ct)

Four Paws Magic Coat Bright White Dog Shampoo is a clarifying dog grooming shampoo formulated with Natriance brightener to restore luminosity to white and light-colored coats. Enriched with protein and lanolin, this whitening dog shampoo safely removes discoloration and revives fading coats to their natural shine. Paraben-free with a soft almond shea butter scent, and proudly made in the USA.

Quick Product Snapshot

Why Pet Owners Choose This Product

• Natriance brightener adds a luminous, clarifying effect to white and light-colored coats without harsh bleaching agents
• Protein and lanolin work together to remove discoloration and restore the coat's natural shine
• Revitalizes fading coats, bringing back brightness and vibrancy with each wash
• Paraben-free formula is gentle on sensitive skin and won't irritate the eyes
• Soft almond shea butter scent leaves dogs smelling fresh and clean after bathing
• Suitable for all dog sizes with white or light-colored coats
• Proudly made in the USA by Four Paws, a trusted name in dog grooming products

Material and Construction / Formula

This whitening dog shampoo is formulated with Natriance brightener - a clarifying agent that enhances the luminosity of white and light-colored coats without the use of harsh bleaching chemicals. Protein supports coat structure and helps restore shine, while lanolin - a natural emollient - conditions the coat and aids in the removal of discoloration. The paraben-free base makes it a gentler option for dogs with sensitive skin. The almond shea butter scent provides a soft, pleasant fragrance that lingers after rinsing.

Usage, Application, and Frequency Guidance

Wet your dog's coat thoroughly with warm water. Apply a generous amount of shampoo and work into a lather from neck to tail, avoiding the eyes and ears. Allow the formula to sit briefly to let the brightening agents work before rinsing completely until water runs clear. Use as part of a regular grooming routine - frequency will depend on your dog's coat condition and exposure to staining or discoloration. For best results, use consistently over multiple washes.

Functional Use

Shampoo / Conditioner

Formulated as a rinse-out whitening dog shampoo, this product cleanses the coat while delivering Natriance brightener, protein, and lanolin-based conditioning benefits. It targets discoloration and coat dullness in white and light-colored coats, working to restore natural brightness and shine with each use. The paraben-free formula supports routine use on dogs with sensitive skin without unnecessary chemical exposure.

Safety, Usage, and Care Guidance

• Supervise your dog during bath time to ensure a safe and calm experience
• Avoid direct contact with eyes, ears, and mouth during application
• Do not use on broken, irritated, or infected skin without veterinary guidance
• Rinse thoroughly to prevent residue buildup on the skin or coat
• Store in a cool, dry location away from direct sunlight and out of reach of children

Cleaning and Maintenance

No special cleaning or maintenance is required for this product. Secure the cap tightly after each use to prevent leakage and maintain formula integrity. Store upright in a clean, dry location. Discard if the formula changes in color, consistency, or odor.

Product Highlights

• Natriance brightener for a luminous, clarified coat appearance
• Protein and lanolin remove discoloration and restore natural shine
• Revitalizes fading white and light-colored coats
• Paraben-free whitening dog shampoo gentle on sensitive skin
• Soft almond shea butter scent for a fresh finish
• Suitable for all dog sizes with white or light-colored coats
• Made in the USA by Four Paws
• 16 oz bottle for extended use

Four Paws Magic Coat Bright White Dog Shampoo is a targeted whitening and brightening solution for dogs with white or light-colored coats. With Natriance brightener, protein, and lanolin in a paraben-free formula, it safely removes discoloration and restores coat luminosity wash after wash - without harsh chemicals or bleaching agents.