Happy Howie Dog Lamb Roll 12oz.

Happy Howie's Premium Lamb Roll is a deli-style soft treat roll made in the USA with all-natural lamb. Designed as a high-value training treat, this roll is the only training treat with fewer ingredients that doesn't crumble in your hands - making it practical for handlers and trainers who need a clean, reliable reward. Slice it into pieces of any size, use it to hide pills, add it as a food topper, or reward your dog straight from the roll. The 12 oz size offers an extended supply for regular training use. The lamb formula provides a novel protein option for dogs that may benefit from a protein rotation or have sensitivities to more common proteins. Preferred by expert dog trainers throughout the country.

Primary Ingredient: Lamb
Treat Type: Soft deli-style training roll
Texture: Soft, sliceable, non-crumbling
Breakability: Cuts easily into smaller pieces - fully customizable portion size
Best Use: High-value training reward, pill hiding, food topper, everyday treating
Dog Size Suitability: All breeds and sizes
Life Stage: Adult dogs
Diet Positioning: All-natural ingredients; novel protein (lamb); made in the USA
Package Size: 12 oz roll

Why Pet Owners Choose This Treat

• The only high-value training treat with fewer ingredients that doesn't crumble in your hands
• Made in the USA with all-natural lamb - a novel protein option
• Slices easily into any size piece - fully customizable for training sessions
• Practical for pill administration - soft texture wraps medication securely
• Works as a food topper to add flavor and interest to meals
• Preferred by expert dog trainers throughout the country
• 60 calories per 1/4-inch slice - controlled caloric reward
• 12 oz size - extended supply for frequent training use

Ingredient Transparency

Happy Howie's Premium Lamb Roll (12 oz) contains lamb, rice flour, sodium lactate, cultured dextrose, salt, garlic, mixed tocopherols (a natural preservative), vegetable oil, and rosemary extract. The formula uses all-natural ingredients with mixed tocopherols and rosemary extract as natural preservatives. Note: this 12 oz formula uses cultured dextrose rather than dried cultured skim milk (as found in the 7 oz version) - making it dairy-free. Contains garlic - not suitable for dogs with garlic restrictions. Lamb is a novel protein that may be suitable for dogs with sensitivities to more common proteins such as chicken or beef.

Texture, Size and Feeding Guidance

The Lamb Roll comes as a 12 oz deli-style roll with a soft, sliceable texture that holds together without crumbling. Cut into 1/4-inch slices for a 60-calorie treat, or slice thinner for lower-calorie training rewards. The soft texture makes it easy to break into small pieces by hand during active training sessions. If the roll becomes firm, microwave briefly to soften. Store in the zip-lock packaging after opening. Suitable for dogs of all sizes - adjust slice thickness to your dog's size and caloric needs.

Functional Positioning

Happy Howie's Lamb Roll is designed to support reward-based training as a high-value, non-crumbling treat that handlers can use cleanly and efficiently. The soft, sliceable format allows for precise portion control during training sessions. It also serves as a practical pill-hiding tool and food topper for dogs that need added incentive at mealtime. The lamb protein base makes it a useful alternative for dogs on rotation diets or with protein sensitivities. Not intended as a complete or balanced diet.

Feeding, Safety and Storage Guidance

• Feed as a treat only - not a complete or balanced diet
• Cut into smaller pieces before feeding; separate from other pets during treat time
• Microwave briefly to soften if the roll becomes firm
• Adjust daily treat intake to account for caloric contribution (60 kcal per 1/4-inch slice)
• Ensure fresh water is available at all times
• Store in zip-lock packaging in a cool, dry place after opening

Product Highlights

• All-natural lamb - novel protein, made in the USA
• Non-crumbling soft roll - stays intact in your hand during training
• Slices into any size piece for fully customizable portions
• 60 calories per 1/4-inch slice - controlled caloric reward
• Practical for pill hiding and food topping
• Preferred by professional dog trainers
• Natural preservatives - mixed tocopherols and rosemary extract
• Dairy-free formula (cultured dextrose, not skim milk)
• 12 oz roll - extended supply for regular training use

Happy Howie's Premium Lamb Roll in the 12 oz size delivers a clean, practical, high-value training treat built around a novel lamb protein. Made in the USA with all-natural ingredients, a non-crumbling texture, and a sliceable format that puts portion control in your hands, this larger roll is a dependable option for frequent training routines, pill administration, and daily rewarding - particularly for dogs that benefit from a protein rotation.

Product Specifications

Commercial

• Brand: Happy Howie's
• SKU: 749462122058
• Barcode: 749462122058

Physical

• Package Size: 12 oz roll
• Weight: 0.8 lb
• Texture: Soft, sliceable, non-crumbling
• Form: Deli-style roll

Nutritional

• Primary Ingredient: Lamb
• Caloric Content: 3,576 kcal/kg; 60 kcal per 1/4-inch slice

Dietary

• All-natural ingredients
• Novel protein (lamb)
• Dairy-free (cultured dextrose)
• Natural preservatives (mixed tocopherols, rosemary extract)
• Contains: rice flour, garlic

Suitability

• Dog Size: All breeds and sizes
• Life Stage: Adult dogs

Manufacturing

• Country of Origin: USA

Ingredients

• Lamb, Rice Flour, Sodium Lactate, Cultured Dextrose, Salt, Garlic, Mixed Tocopherols (a Natural Preservative), Vegetable Oil, Rosemary Extract