Happy Howie Dog Beef Roll 12oz.

Happy Howie's Premium Beef Roll is a deli-style soft treat roll made in the USA with all-natural beef. Designed as a high-value training treat, this roll is the only training treat with fewer ingredients that doesn't crumble in your hands - making it practical for handlers and trainers who need a clean, reliable reward. Slice it into pieces of any size, use it to hide pills, add it as a food topper, or reward your dog straight from the roll. The 12 oz size offers an extended supply for regular training use. The rich beef flavor provides broad palatability across dog breeds and sizes. Preferred by expert dog trainers throughout the country.

Primary Ingredient: Beef
Treat Type: Soft deli-style training roll
Texture: Soft, sliceable, non-crumbling
Breakability: Cuts easily into smaller pieces - fully customizable portion size
Best Use: High-value training reward, pill hiding, food topper, everyday treating
Dog Size Suitability: All breeds and sizes
Life Stage: Adult dogs
Diet Positioning: All-natural ingredients; made in the USA
Package Size: 12 oz roll

Why Pet Owners Choose This Treat

• The only high-value training treat with fewer ingredients that doesn't crumble in your hands
• Made in the USA with all-natural beef as the primary ingredient
• Slices easily into any size piece - fully customizable for training sessions
• Practical for pill administration - soft texture wraps medication securely
• Works as a food topper to add flavor and interest to meals
• Preferred by expert dog trainers throughout the country
• 70 calories per 1/4-inch slice - controlled caloric reward
• 12 oz size - extended supply for frequent training use

Ingredient Transparency

Happy Howie's Premium Beef Roll (12 oz) contains beef, rice flour, sodium lactate, salt, garlic, dried cultured skim milk, citric acid, mixed tocopherols (a natural preservative), vegetable oil, and rosemary extract. The formula uses all-natural ingredients with mixed tocopherols and rosemary extract as natural preservatives. Note: contains garlic and dried cultured skim milk (dairy) - not suitable for dogs with dairy sensitivities or garlic restrictions.

Texture, Size and Feeding Guidance

The Beef Roll comes as a 12 oz deli-style roll with a soft, sliceable texture that holds together without crumbling. Cut into 1/4-inch slices for a 70-calorie treat, or slice thinner for lower-calorie training rewards. The soft texture makes it easy to break into small pieces by hand during active training sessions. If the roll becomes firm, microwave briefly to soften. Store in the zip-lock packaging after opening. Suitable for dogs of all sizes - adjust slice thickness to your dog's size and caloric needs.

Functional Positioning

Happy Howie's Beef Roll is designed to support reward-based training as a high-value, non-crumbling treat that handlers can use cleanly and efficiently. The soft, sliceable format allows for precise portion control during training sessions. It also serves as a practical pill-hiding tool and food topper for dogs that need added incentive at mealtime. The 12 oz format is particularly well suited for trainers and owners who use treat rolls frequently and want an extended supply on hand. Not intended as a complete or balanced diet.

Feeding, Safety and Storage Guidance

• Feed as a treat only - not a complete or balanced diet
• Cut into smaller pieces before feeding; separate from other pets during treat time
• Microwave briefly to soften if the roll becomes firm
• Adjust daily treat intake to account for caloric contribution (70 kcal per 1/4-inch slice)
• Ensure fresh water is available at all times
• Store in zip-lock packaging in a cool, dry place after opening

Product Highlights

• All-natural beef - rich, high-acceptance primary protein, made in the USA
• Non-crumbling soft roll - stays intact in your hand during training
• Slices into any size piece for fully customizable portions
• 70 calories per 1/4-inch slice - controlled caloric reward
• Practical for pill hiding and food topping
• Preferred by professional dog trainers
• Natural preservatives - mixed tocopherols and rosemary extract
• 12 oz roll - extended supply for regular training use

Happy Howie's Premium Beef Roll in the 12 oz size delivers a clean, practical, high-value training treat built around a rich all-natural beef protein. Made in the USA with a non-crumbling texture and a sliceable format that puts portion control in your hands, this larger roll is a dependable option for frequent training routines, pill administration, and daily rewarding.

Product Specifications

Commercial

• Brand: Happy Howie's
• SKU: 749462122027
• Barcode: 749462122027

Physical

• Package Size: 12 oz roll
• Weight: 0.8 lb
• Texture: Soft, sliceable, non-crumbling
• Form: Deli-style roll

Nutritional

• Primary Ingredient: Beef
• Caloric Content: 1,862 kcal/kg; 70 kcal per 1/4-inch slice

Dietary

• All-natural ingredients
• Natural preservatives (mixed tocopherols, rosemary extract)
• Contains: rice flour, garlic, dried cultured skim milk (dairy)

Suitability

• Dog Size: All breeds and sizes
• Life Stage: Adult dogs

Manufacturing

• Country of Origin: USA

Ingredients

• Beef, Rice Flour, Sodium Lactate, Salt, Garlic, Dried Cultured Skim Milk, Citric Acid, Mixed Tocopherols (a Natural Preservative), Vegetable Oil, Rosemary Extract